About Muvr
Muvr is building the future of on-demand logistics and moving services. Our platform connects customers with trusted drivers and crews to deliver large items quickly and reliably. Lifecycle marketing is essential to improving retention, engagement, and long-term customer value as we scale.
Role Overview
As a Lifecycle Marketing Specialist, you will own customer communication strategies across the full journey—from onboarding to repeat usage, retention, and reactivation. You will build campaigns that drive engagement and loyalty through email, SMS, push notifications, and in-app messaging.
This role is ideal for someone data-driven, customer-focused, and experienced in building scalable lifecycle programs.
Key Responsibilities
- Develop and execute lifecycle marketing campaigns across onboarding, retention, and reactivation
- Own messaging strategy through email, SMS, push notifications, and in-app channels
- Segment audiences and personalize communications to improve conversion and engagement
- Collaborate with Product and Growth teams to align lifecycle efforts with user experience
- Test and optimize messaging through A/B experiments and performance tracking
- Monitor lifecycle KPIs such as retention, repeat bookings, and customer lifetime value
- Build scalable automation workflows and campaign calendars
Qualifications
Required
- 3+ years of experience in lifecycle marketing, CRM, or retention marketing roles
- Strong understanding of customer journey marketing and segmentation
- Experience with marketing automation tools (Braze, HubSpot, Iterable, Klaviyo, etc.)
- Analytical mindset with experience measuring campaign performance
- Strong writing and communication skills
Preferred
- Experience with Customer.io is strongly preferred; experience with comparable marketing automation platforms (e.g., MoEngage, Braze, etc.) is also highly valued.
- Experience in marketplaces, logistics, mobility, or consumer tech platforms
- Familiarity with experimentation frameworks and conversion optimization
- Experience with push/SMS strategies and multi-channel lifecycle orchestration
- Passion for building customer loyalty in service-driven businesses
Why Join Muvr
- Own retention and engagement marketing for a fast-growing logistics marketplace
- High-impact role driving repeat usage and customer lifetime value
- Work with a mission-driven team transforming moving and delivery services